Elizabeth Ramirez - Marketing Connection to Hispanic culture

Episode 18 - Maybe once upon a time in Oklahoma City advertisers could use poorly-translated commercials directed at Hispanics. But not any more. Liz grew up in the big middle of the heavily Hispanic culture of the south side of the city. Now she helps market goods in an authentic, effective way to that population. How did she decide to take the risk of leaving a secure job to do this work?